What is an Influencer – Nowadays, the term influencer seems familiar, right? Especially for those who are involved in the digital world. To market a product, an influencer's efforts are very significant!
So what is an influencer, anyway? Are you interested in working with influencers to market your product?
But before that, you have to know first what an influencer is, its types, and its benefits. The goal is, of course, to convince you to work with them to market your product. Let's learn carefully!
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What are Influencers?
Influencers are figures who can influence people or society. Furthermore, an influencer is someone who has many followers on social media. They also have the knowledge and experience to influence the audience because of their position, authority, and relationship with the audience.
Yup! So, you can conclude that influencers have the power to influence the audience so that they can become trendsetters , both on a small and large scale. Trendsetters can be said to be the originator or the person who started first before most people started it.
In marketing, influencers are a form of marketing strategy. The influencer's job is to change opinions and influence the audience with the characters they have.
Even in doing their duties, influencers will get endorsement deals. What are endorsement deals? endorsement deal is a form of promotion or advertising done by public figures, including influencers.
Now, so many business people dare to start a business from scratch by cooperating with influencers as product promoters.
Types of Influencers based on Followers
Do you know? The types of influencers can be seen from the number of followers on social media! Let's learn about it from the biggest to the smallest, shall we?
1. Mega Influencers
A mega influencer is a type of influencer that has the most followers on social media. Generally, a mega influencer has millions of followers.
Maybe the percentage of purchases or feedback from this mega influencer's recommended product is less than that of other influencers. Usually, the reason is that the reach of messages from these influencers is extensive.
To give endorsement deals to these influencers, of course you have to be able to adjust the product and budget that you have. Giving endorsement deals to mega influencers costs a lot of money.
Then who are the influencers that belong to this type? There are Raffi Ahmad, Syahrini, Zaskia Adya Mecca, and many more. Generally, these mega influencers are also celebrities.
2. Macro Influencers
Then, this macro influencer is someone who has hundreds of thousands of followers. These macro influencers are usually widely known by netizens but have yet to become as popular as celebrities.
With hundreds of thousands of followers, macro influencers have more potential to become promoters to more people. Besides that, giving endorsements to macro influencers also makes your business look more exclusive.
Want to know who are the people who are included as macro influencers? Yup, there are Andra Alodita, Ridwan Hanif, and Suci Utami. Well, you can give it a try by giving endorsement deals to them or if you have influencer references that's fine too!
3. Micro Influencers
Meanwhile, a micro influencer is someone who has between 10 and 100 thousand followers. You also have to know, here, the power of micro influencers themselves is their attachment to their followers (engagement).
A study shows that the possibility of consumers being influenced or attracted by this micro influencer reaches 82%! Not only that, this micro influencer has more specific followers on certain topics too.
For example, a beauty influencer will have a different following than a food influencer. A beauty influencer certainly has followers who are interested in beauty, and vice versa with food influencers.
Micro-influencers can also create content that is relatable to their followers. The influencers included in this type are Ryandi Anugerah (boxer) and Rania Yamin (style and fashion influencer).a style and fashion influencer).
4. Nano Influencers
Lastly, there are nano influencers! So, this nano influencer is the influencer that has the lowest number of followers compared to the three types above. Typically, these influencers have less than 10K followers.
But don't get me wrong, okay? This nano influencer also has advantages, of course! First, these influencers have very affordable prices. So, for those of you who have just started a business, you can immediately give endorsement deals to these influencers.
Second, by having several followers that are not too many, they can be closer to their followers, which can bring up a higher chance of follower trust. So there are a lot of well-known nano influencers in Indonesia, but one of them is Devina Wistiasari.
Types of Influencers by Platform
1. Celebgram
Celebgram is an acronym for Instagram celebrities. They are one of public figures or influencers who use Instagram to promote a product.
Why is Instagram a platform that has a strong influence on promoting something? This is because Indonesia ranks fourth as the most Instagram users in the world! That way, lots of influencers focus their promotions on Instagram.
2. YouTuber
You are certainly no stranger to this title, right? Yup! A YouTuber is someone who loves creating content and uploading it to YouTube. No less significant than Instagram, 90% of internet users are familiar with new products via YouTube!
So, you can also try it for those of you who want to start a business.
3. Blogger
Well, a blogger likes to manage a blog. Blogs are widely used to review a product. When a well-known blogger writes a product review, the audience who likes to read will definitely be attracted. reviews a product. When a well-known blogger writes a product review, of course the audience who likes to read will definitely be attracted.
Moreover, if the blogger has loyal readers, product marketing will surely be easier!
What are the Benefits of Influencers for Marketing?
1. Make Consumers Trust Your Product
According to adweek.com, most women buy new products because they see reviews from influencers! This means that influencers really have a very significant impact.
Consumers also trust influencers because influencers generally promote products according to their field or expertise. It is also not easy for influencers to manipulate the products being promoted.
That way, try to also make your product a product of quality so that when you give endorsement deals to influencers, they can market your product to the fullest so that consumers will trust them and buy it.
2. Help Your Sales
Even unintentional endorsement from influencers can help increase your sales! If your product is good and useful for the influencer. It can indirectly attract followers so they will find out what products their favorite influencers use.
So, when these influencers mention the name of your product, even without you giving an endorsement, they will indirectly help boost your sales. Interesting, huh!
3. Making Products the Center of Attention
You can use these unique tips too! You can take advantage of someone who is currently viral to become your product influencer too!
For example, Kak Jill, a Tik Tokers who is currently viral, you can give her endorsement deals for promoting clothing, food, or other products. So, with them being viral, your product can be recognized quickly by the public. Especially if they are curious and interested in your product. You can try this of course!
4. Increasing Customers
Some business people market their products through advertisements available on social media. However, unfortunately the ad may often be ignored by many people who see it. So, in that way, the role of influencers here has a big impact.
By choosing influencers that you think are trusted, they can market your products with interesting content. This interesting content can certainly be more accessible and enjoyed by their followers. So, that means, the role of influencers here is bigger than the advertisements that pass on various social media platforms.
5. Getting Return on Investment Faster
Reporting from convinceandconvert.com, influencers can provide a return on investment (ROI: Return on Investment) 11 times bigger compared to banner ads.
So, to achieve these goals, of course you have to choose the right influencers too, because not all influencers can have a big impact on your business ROI.
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So far, you have understood about influencers, right? Along with the meaning and types and benefits. With this article, we hope that you will be wiser in choosing influencers and managing your business!
Don't forget to use the Whiz financial application. too because this app can help you in managing your finances better. So, it's perfect for those of you who want to start a business and give endorsement deals to your favorite influencers.
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